SEO and Local SEO

SEO Services That Bring Qualified Buyers to Your Business

You want the right people to find your business when they search for what you sell. Our SEO services make that happen in two places. One is organic search, the ranked results on Google. The other is local search, the map listings that show nearby businesses.

Those two jobs look similar, but they need different work. You get both, with the targets agreed in writing before any work starts.

Scope of work

What our SEO services cover

Our work splits into six areas. Each one supports the others, so we rarely run just one.

01 SEO audit A full review of your site, your rankings, and the companies beating you. It sets the plan and the order of work before anything else happens.
02 Keyword research We find the searches your buyers actually run, then match each one to a page. Intent matters more than volume, so we favor searches that sit close to a purchase.
03 On-page work This is everything on the pages themselves. We fix titles and headings, rewrite pages so they answer the question the searcher typed, and make sure each page targets one clear topic. Links between your pages get the same attention, so visitors and search engines can move around easily.
04 Content Rankings follow useful pages, so we map the questions your buyers ask and plan the pages that answer them. Some are service pages built to win the inquiry. Others are guides that reach people earlier in their search. We can write these, or brief your team and review the drafts.
05 Technical SEO The groundwork that lets everything else rank. Crawling, indexing, speed, and site structure, covered in detail further down this page.
06 Off-page work This is your standing outside your own website. We earn mentions and links from sites your market already trusts, through partnerships, press, industry sites, and useful research. Buying links is off the table. Bought links can get a site penalized, and the cleanup costs far more than the shortcut ever saves.

Local search

Local SEO services

Local SEO services chase a different result. You are ranking a business, not a page, and the prize is the map pack. That is the block of three businesses Google shows above the normal results for a nearby search.

accounting firm near me 1 2 3 LOCAL SEO Ranks the business. Three slots only. GENERAL SEO Ranks the page. No slot limit. ONE SEARCH. TWO COMPETITIONS. TWO SEPARATE PIECES OF WORK.

Most of the signals that decide those three spots sit outside your website.

Here is what we work on:

01 Google Business Profile (GBP) This free listing feeds the map pack. We complete it properly, pick the right categories, add services and photos, and keep it current.
02 Local citations These are listings of your business name, address, and phone number across directories. They must match everywhere, and old addresses hold rankings down.
03 Review signals We set up a simple way to collect reviews steadily, and we help you answer every one, including the poor ones.
04 Location pages One page for each place you serve, written with real local detail rather than a city name swapped in.

A local SEO agency that only touches your website will miss most of this. That is why local SEO services need their own plan, even when both run for the same client.

Book a Strategy Call →

Under the surface

Technical SEO services

Technical SEO services deal with how easily Google can reach, read, and store your pages. None of this shows on the surface. All of it decides whether the rest of your work counts.

We check that search engines can crawl your site. The right pages need to be indexed, and the wrong ones need to stay out. Speed matters too, especially on a phone, since that is where most buyers search first.

Site structure comes next, since your best pages should sit close to the homepage rather than five clicks deep. Put plainly, this work is the difference between a page that earns traffic and a page nobody sees.

The engagement

How we work

01

The audit

Every engagement starts with an audit. We crawl your site, review your rankings, study the companies beating you, and check your local listings if local search matters to you.

02

The findings

You get the findings as a ranked list, sorted by impact and effort. Each item names the page, the problem, and the fix. None of it is theory.

03

The targets

Next we agree the targets. The keywords, the pages, the reporting schedule, and the measure of success all go in writing before any work begins.

04

Monthly cycles

Then we execute in monthly cycles. A typical month covers technical fixes, new or rewritten pages, profile and citation work, and outreach for links. You approve the plan at the start of each month.

05

The review

We meet every month to review what moved, what did not, and what changes next. One person owns your account throughout, so you never repeat yourself.

Reporting and timeline

What you will see and when

We report on numbers that connect to revenue, not the ones that look good on a slide.

Rankings for your target keywords
Organic traffic, and which pages earn it
Map pack positions across the areas you serve
Inquiries from search, and the pages that produced them

Now the timeline. Technical fixes can show up within weeks. New pages usually take four to eight weeks to settle into the results. Local rankings often move faster, sometimes inside the first month, because profile and citation work lands quickly.

Technical fixes Local rankings New pages settle Competitive organic WEEK 1 WEEK 4 WEEK 8 MONTH 3 MONTH 6

Typical ranges, not promises. Your market and your competition move these dates in both directions.

Meaningful movement in competitive organic search usually takes three to six months. Anyone promising page one in thirty days is guessing. We would rather give you the real timeline now than explain a missed one later.

The Assured Outreach Model

Why work with OUTRIVA

Most SEO is sold on effort, so you pay for hours and reports while the outcome stays vague. We work under our Assured Outreach Model.

OUTRIVA & PARTNERS Assured Outreach Model  /  Standard Terms

If we miss what we agreed, we keep working at no additional service charge until we get there.

  • iBefore anything starts, we agree the targets, the keywords, and the definition of success in writing.
  • iiThat is an unusual promise for an SEO agency, and it is deliberate.
  • iiiIt also means we will not accept targets we cannot reach, so expect a frank conversation before any contract.

Scope: applies to our service fee. Third-party tool subscriptions and any ad spend stay as they are.

Book a Strategy Call →

Examples of past work and results are available on request. Ask on your first call and we will walk you through projects close to yours.

Common questions

Frequently asked questions

How long before SEO produces results?

Technical fixes can show within weeks. Content and rankings usually need three to six months in a competitive market. Local results often move sooner, sometimes inside the first month.

What is the difference between SEO and local SEO services?

General SEO ranks your pages in the standard results. Local search ranks your business in the map pack for nearby searches. Different signals, different work, often run side by side.

Do I need technical SEO work on a brand new site?

Usually yes. New sites still launch with crawl blocks, slow templates, and messy URLs. A short technical review early costs little and saves you rebuilding pages later.

Will you write the content, or does my team?

Either way works. We can research, brief, and write everything, or hand your writers a brief and review their drafts. Most clients start with us writing.

Do you work with companies outside your region?

Yes. We run SEO services for clients across Europe, Asia, and the Middle East. Search work does not need us in the room, and your reporting stays the same.

Next step

One call is enough to see whether this is worth doing.

Before we speak, we will look at your site, your rankings, and your local listings. You will leave the call knowing where your fastest gains sit.

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