Opt-in and list build
We start with permission. Forms, event sign-ups and trial pages capture the number and the opt-in at the same moment.
WhatsApp outreach
B2B WhatsApp outreach, built on permission
We open real chats with buyers who already work on WhatsApp.
B2B WhatsApp outreach means reaching business buyers on WhatsApp instead of email. It runs on a verified business number. Every contact has opted in first.
We build the opt-in path, write the templates, and run the follow-up. Your team gets the reply and the booked call.
Fit
Who this suits, and who it does not
WhatsApp works where your buyers already do business there. In the wrong market it reads as an intrusion.
Buyers across Asia, the Middle East and southern Europe treat WhatsApp as a work channel. They answer there faster than they answer email. That is the whole reason the channel earns replies.
Email reaches a desk. WhatsApp reaches a phone that is already open. We run one, the other, or both, based on where your buyers actually reply.
Your buyers sit in Asia, the Middle East, Africa or southern Europe.
You already collect phone numbers through forms, events or free trials.
Your sale needs a back and forth, not a one way pitch.
Deal size justifies a human answer within the hour.
You want each chat owned by the company, not stored on a rep's phone.
This is a poor fit where WhatsApp stays personal, such as the United States, Japan and South Korea. It is also wrong if you have no opt-in path yet. We will say so on the call.
The situation
Where B2B WhatsApp outreach breaks
Most teams try the channel before they set it up. These four failures are the ones we get called in to fix.
The number gets flagged
Too many cold messages and the quality rating drops. Sending limits fall, and good messages start to stall.
Templates keep getting rejected
Meta reviews every template before it can send. Copy written like an ad gets refused, often twice.
The window shuts
A reply opens 24 hours of free messaging. Miss it and the thread waits for a new approved template.
The thread sits on a phone
The rep owns the chat, not the company. When the rep leaves, the pipeline leaves too.
None of these are copy problems. They are setup problems, and most are fixed inside the first two weeks.
Scope of work
What the work includes
Number setup and warm-up
We set up the business number and verify the profile. Volume rises slowly, and only while the quality rating holds.
Template writing and approval
We write each template for the review queue, not for effect. Rejected drafts are rewritten and sent back until they pass.
Conversation sequences
Every opener has a follow-up path. We write what to send on day two, day five and day twelve, and when to stop.
Qualification and handoff
We ask the questions that split a browser from a buyer. Qualified chats reach your calendar with the transcript attached.
CRM logging and number health
Every chat syncs to your CRM (customer relationship management system). We read the quality rating weekly and pull back before limits bite.
Send us the last WhatsApp thread that went cold. We will show you where it lost the buyer.
Book a Strategy Call →The process
How a first campaign runs
A first campaign takes about six weeks to reach steady sending. Nothing is rushed, because a burned number is slow to recover.
Week 1
Audience and consent
We agree the target list, the KPI and the opt-in wording. Anything we cannot get permission for is cut on day one.
Week 2
Number and profile setup
The business number is verified and the profile is filled out. We submit the first batch of templates for review.
Weeks 3 to 4
Warm-up and first sends
Sending starts small and rises as the quality rating holds. Replies are answered the same day, inside the open window.
Weeks 5 to 6
Follow-up and qualification
Follow-ups run on schedule and qualified chats reach your calendar. You get a weekly count of sends, replies and calls booked.
Ongoing
Rewrite and refresh
Templates that stop earning replies are rewritten and resubmitted. The list is topped up every month from your opt-in points.
A template opens the door. Their reply starts a 24 hour window where you can write freely. Miss that window and the next message waits on approval again.
Deliverables
What you receive
Everything we build stays with you. The number, the templates and the records are yours to keep.
- A verified WhatsApp business number and profile, held in your company name.
- A written opt-in path, with the consent wording you can publish.
- An approved template library, sorted by the job each message does.
- The full follow-up sequence, day by day, including the rule for stopping.
- A qualification script your reps can follow without training.
- Every chat logged in your CRM, with the transcript attached to the record.
- A weekly report of sends, replies, qualified chats and calls booked.
- A number health log, tracking the quality rating week by week.
If the work stops, you keep the number, the templates and the chat records. Nothing is locked to us.
Examples of past work are available on request, so get in touch and we will send work relevant to your market.
The Assured Outreach Model
The KPI is agreed before the first message
B2B WhatsApp outreach is easy to promise and hard to measure. So we put the number in writing first.
Before a single template is submitted, we agree the audience, the qualification rules and the KPI. All three go into the scope. Nothing is left to a judgment call later.
OUTRIVA & PARTNERS
Assured Outreach Model / Standard Terms
If we miss the agreed KPI, the work continues at no extra service charge.
- iThe audience, the qualification rules and the KPI are agreed in writing before any message is sent.
- iiA qualified chat is defined by rules you approve, not by a raw count of replies.
- iiiIf the KPI is not met by the end of the agreed period, outreach continues at no added service charge.
Common questions
Frequently asked questions
Is B2B WhatsApp outreach legal?
Yes, when the contact has opted in. Platform rules and most privacy laws ask for permission before a business message. We build that step first, and we do not message bought lists.
Where do the phone numbers come from?
From your own opt-in points. Forms, event sign-ups, trial pages and past email replies all count. If none of those exist yet, the first month builds them.
What if the number gets restricted?
We watch the quality rating weekly and cut volume before a limit lands. If a restriction does hit, sending pauses and the templates get rewritten. The number usually recovers, which is why we never push it hard.
How long until we see booked calls?
Steady sending starts around week four. Replies come earlier, but we hold volume back while the number is new. Expect a clear picture at the end of week six.
What does it cost, and does it work with a small list?
Cost depends on the market, the list size and the reply volume your team can handle. We quote after the first call, once the KPI is set. A small list is fine, because this channel rewards a tight audience over a broad one.
The next step
Start with one market and one list
Bring your target market and your current opt-in setup. We will tell you whether WhatsApp is the right channel, and what six weeks would look like.