Fund and thesis mapping
We build the target list from each fund's stated thesis, stage, and check size. Names that cannot fund your round never reach the list.
B2B Growth / Partnership Outreach
Investor outreach that starts with the right fund
A named partner list, messages in your voice, and a meeting target agreed in writing before we send anything.
Investor outreach is the work of getting a fund to take a first call. It covers list building, partner research, writing, and follow-up. It runs like a sales pipeline, because that is what it is.
We run that pipeline for founders raising a seed, Series A, or Series B round. You keep the conversations. We do the finding, the writing, and the chasing.
Fit
Where this works, and where it does not
Investor outreach works when you already have something a fund can underwrite. It does not create traction that is not there yet.
The founders we work with have a product in market and revenue they can explain. They know the round size and what it buys. What they lack is time and a list of the right names.
We are not a placement agent. We are paid for the outreach work itself, never for a share of what you raise. That keeps our advice about fit rather than about closing the round at any price.
We do not promise funding, and no honest outreach team can.
We take no equity, no warrants, and no percentage of the round.
We do not write your deck or your model, though we will read both.
We do not re-contact a fund that has already passed this cycle.
We stop outreach the week you sign a term sheet.
If your round is still an idea rather than a number, say so on the call. We will tell you what to fix first instead of selling you a list.
The situation
What raising looks like without a system
Most first rounds run on warm intros. They work well, right up to the point where they run out.
The list is a guess
You have a tab of fund names pulled from a database. Nobody has checked which partner leads deals at your stage.
The warm intros dried up
The first ten names came from your network. The next hundred have no route in, so the pipeline stops growing.
You are doing the chasing
Your week goes on follow-ups instead of the product. Raising quietly becomes a second full-time job.
No read on the pipeline
You cannot say how many funds are live, passed, or waiting on you. Board updates turn into guesswork.
None of this means the company is not fundable. It means the process has no owner, and the founder is the only person it can fall back on.
Scope of work
What the work covers
Investor outreach breaks into six pieces of work, run as one process. The list feeds the messages, and the replies feed the next version of the list.
Partner-level research
Funds do not write checks. Partners do. We find the partner who leads at your stage and in your category, then write to that person.
Warm path mapping
Before any cold message, we look for a route in. Shared portfolio founders, advisors, and old colleagues get asked first.
Message architecture
Each fund type gets a different opening. A thesis-led seed fund and a metrics-led growth fund do not read the same note.
Sequencing and follow-up
Outreach runs to a set schedule across email and LinkedIn. Follow-up is where most founder-run processes quietly stop.
Pipeline tracking
Every fund sits at a stage in your CRM, the system where your contacts and deals live. You can read the whole raise on one screen.
Send us the investor list you have now. We will mark the names that cannot fund your round.
Book a Strategy Call →The process
How the work runs
The first two weeks are research. Investor outreach starts in week three and holds a steady rhythm until you tell us to stop.
Week 1
Round definition
We agree the round size, the stage, and the kind of fund you want on the cap table. This becomes the rule every name is screened against.
Week 2
List and path build
We map funds against your thesis fit and name the partner inside each one. Warm routes are found before a single cold message goes out.
Weeks 3 to 4
First wave
Outreach opens across email and LinkedIn. Replies are sorted the same day and first calls go straight into your calendar.
Weeks 5 onward
Steady state
New names enter each week and follow-up runs on schedule. Messaging is rewritten around the objections you hear in the calls.
Every Friday
The weekly read
One report: names contacted, replies, calls held, and every pass with the reason given. It is short enough to forward to your board.
A fund can invest at your stage and still be wrong for your round. If it never leads, it cannot set your terms or your timing. We screen on stage and on role before a name reaches the list.
Deliverables
What you receive
Working files, not a slide about the work. Each one stays useful after the engagement ends.
- A named investor list with the partner, the thesis note, and the role each fund plays in a round.
- A warm path map showing who in your network can route you into which fund.
- The message set: first touch, follow-ups, and the short summary an investor can forward.
- Every touch logged in your CRM by stage, with dates and an owner against each one.
- A weekly pipeline report short enough to paste straight into a board update.
- An objection log recording what investors pushed back on, and how often each one came up.
- A handover document so your next hire can run the same process without you.
None of it is locked to us. If you bring the raise in-house next quarter, the list, the messages, and the records stay where they are.
Examples of past work are available on request, so get in touch and we will send work relevant to your market.
The Assured Outreach Model
The target is agreed before we send anything
The Assured Outreach Model is how we take the guesswork out of hiring an outreach team.
Before the first message goes out, we put three things in writing. The target list definition, the rule that makes a fund qualified, and the number of investor meetings we work toward.
You approve all three. Nothing is sent until you do, and nothing is counted that falls outside them.
OUTRIVA & PARTNERS
Assured Outreach Model / Standard Terms
If the agreed meeting count is not met, we keep working at no added service charge.
- iThe target investor profile, the stage, and the role each fund must play are defined in writing before outreach begins.
- iiA meeting counts only when a qualified investor attends a scheduled call with you.
- iiiIf the count is not met by the end of the agreed period, work continues until it is, at no added service charge.
The promise covers investor meetings, not money raised. What happens inside the room depends on your numbers and your market, and any firm that tells you otherwise is selling something.
Common questions
Frequently asked questions
Can you guarantee we will raise the round?
No. We guarantee meetings with investors who match the profile you signed off on. Whether they invest depends on your numbers, your market, and how the call goes.
How is this different from a placement agent?
An agent works for a success fee and takes a cut of what you raise. We charge for the outreach work and take nothing from the round. It also means we have no reason to push you toward a bad term sheet.
Whose name do the messages go out under?
Yours, in almost every case. An investor should hear from a founder, not an agency. We draft in your voice, you approve the first set, and we handle the sending and the follow-up after that.
How long before we see the first calls?
Research takes two weeks. The first wave goes out in week three, and early calls tend to land soon after. Funds move at their own speed, and some reply months later.
Do you work with pre-revenue companies?
Sometimes. Pre-seed investor outreach can work when the team or the product has a clear story behind it. If there is nothing for a fund to underwrite yet, we will say so and suggest you wait.
The next step
Bring the list you already have
Thirty minutes, no deck needed. We will go through your current investor list and mark the names that cannot fund your round. Then we will tell you what a realistic meeting target looks like.